Privacy notice
Last updated: 8 November 2026
Who we are
Bridging Finance 4U is a trading name of AIA Property Finance Ltd (company number 15171187), registered office Office 7, Queen Victoria House, 794 Cranbrook Road, Ilford, England, IG6 1HZ ("we", "us"). We are the controller of the personal data described in this notice. Contact us about privacy at info@bridgingfinance4u.com.
What we collect
- Contact details: name, phone number, email address, postal address
- Details of you and your business: company name, role, ownership, property portfolio and experience
- Details of the finance you need: amount, purpose, property details, timescales and exit plans
- Financial information you choose to give us, such as income, assets, liabilities and credit history
- Identity information required by lenders, such as ID documents and proof of address
- Records of our calls, emails and messages with you
- Basic technical data when you use our website (see Cookies below)
Where we get it
From you (through our website form, by phone, email or in meetings), from people who introduce you to us (such as estate agents, accountants or other brokers), and from public sources such as Companies House and HM Land Registry.
How we use it and our lawful basis
- To respond to your enquiry and arrange finance: to take steps at your request before entering into a contract, and to perform our contract with you
- To share your case with lenders, valuers and solicitors so your loan can be assessed and completed: contract and legitimate interests
- To meet our legal obligations, including record keeping, tax, and preventing fraud and money laundering: legal obligation and legitimate interests
- To run our business, handle complaints and defend legal claims: legitimate interests
- To send you news and offers about our services by email: your consent, or for existing clients our legitimate interests. You can unsubscribe at any time.
Who we share it with
- Lenders and funders we approach on your behalf, which may include Covenant Capital, a lender we are connected to
- Valuers, surveyors, solicitors and other professionals involved in your transaction
- Credit reference, identity verification and fraud prevention agencies, used by lenders (not by us) to assess your application
- The person who introduced you, to update them on whether your case has progressed (not your financial details)
- Our service providers, such as website hosting, form handling, email and IT providers
- Our professional advisers, and regulators, law enforcement or courts where the law requires it
International transfers
Some of our service providers may store data outside the UK. Where they do, we make sure appropriate safeguards are in place, such as UK adequacy regulations or the ICO's International Data Transfer Agreement.
How long we keep it
- Enquiries that don't proceed: up to 2 years from our last contact
- Clients whose finance completes: 6 years after completion, to meet legal, tax and claims requirements
Your rights
You have the right to access your data; to have it corrected; to have it erased or its use restricted in some cases; to object to our use of it, including for direct marketing; to data portability; and to withdraw consent at any time. To exercise any of these rights, contact us using the details above. We'll respond within one month.
Complaints
If you're unhappy with how we've handled your data, please contact us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Cookies
Our website uses only the cookies it needs to work. We do not use advertising or tracking cookies. If that changes, we'll update this notice and ask for your consent first.
Changes
We may update this notice from time to time. The latest version will always be on this page.